PHA’s ‘Heart Cures’ Social Media Campaign Turns Focus on Acts of Kindness

Patrícia Silva, PhD avatar

by Patrícia Silva, PhD |

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The Pulmonary Hypertension Association (PHA) has started a social media video campaign, A Heart Cures, asking people to make and share 10- to 30-second videos of themselves giving thanks to loved ones or strangers for little acts of kindness and support.

Posted videos will run through November, which is both a month of giving thanks and Pulmonary Hypertension Awareness Month.

“In our PH community of patients, families, caregivers and professionals, we see acts of kindness every day,” Brad A. Wong, president and chief executive officer of PHA, said in a press release. “We’re honored to celebrate this spirit in our community and beyond as we put our heart into fighting against this chronic, debilitating illness through support programs, awareness, advocacy, medical education and funding research to find a cure.”

The Heart Cures challenge was first launched in 2015, making use of donated TV, radio, billboard, transit and magazine ads, to raise awareness about the PHA community and ongoing efforts to cure PH.

This year, the campaign builds on that original concept by giving people a simple way of thanking others and acknowledging little kindnesses all about them, and, again, of spreading awareness about PH, a life-threatening illness in which the arteries in the lungs can become damaged, narrow or stiff, putting pressure on the right side of the heart.

PHA asks that everyone making a video conclude with the message: “I’m taking A Heart Cures Challenge,” and to share the video on their social media accounts using the hashtags #Heart2CurePH and #AHeartCures.

This video teaser of the A Heart Cures challenge was released by the PHA: